COVID-19: Time for Buhari to replace his Mercedes with Innoson

The consensus around the world is that the lessons from the coronavirus pandemic (COVID-19) would provoke commonsense among Nigerian leaders to harness the full potential of their local economy, but this dream may never come close, if President Muhammadu Buhari does not lead by example.

A defining theme of my foray into the 2019 presidential race is that Nigeria’s problem is not as complex as commonly imagined. For the problem is neither the lack of natural resources nor human resources. It certainly has nothing to do with good visions or the enabling policies. The Nigerian endemic problem is squarely the failure to influence the efficient implementation of the policies towards the greater good.

It is not surprising, therefore, that amid the COVID-19 pandemic, President Buhari demonstrated visionary leadership by declaring that Nigeria will henceforth promote and patronize made-in-Nigeria products over foreign goods. Buhari’s vision is laudable and mirrors the case of Asian countries, particularly China and India, which for several decades banned a good number of foreign products to enable their local industries to thrive. Today, both Asian nations have become economic envy of the world.

According to the Minister of Finance, Zainab Ahmed, the justification for the abrupt breach of the policy is that the need for the foreign vehicles predated the COVID-19 pandemic. As if her logic lacks in folly, the Minister of Transport, Chibuike Amaechi, followed that the approval became necessary, because “it’s the first time in four years that NPA was buying any vehicle.”

The simple takeaway from both Ahmed and Amaechi is that Nigerian leaders embrace lunacy as legacy. This goes without saying that the rationale behind the choice of the foreign vehicles over local brands has nothing to do with the common good. Instead, it has everything to do with the manic competition for financial profligacy among the different arms of the Nigerian government.

This pattern of lavishness by public officials, particularly under the prevailing COVID-19 crisis, is plain cold-blooded. It is impunity going too far.
But President Muhammadu Buhari must own full blame. Though his call to patronize local products is commendable, he is neither able to influence his appointees to implement the policy nor able to lead by example himself. Rather than demonstrate patriotism, by proudly using the Made-in-Nigeria goods that he preaches, Buhari appears to be emulating the ostentatious style of the regime before him.

President Buhari should quickly revert to the tenets of his 2016 “Change Begins With Me” slogan. The core principle demands that he declares Innoson as the official brand for all government agencies, beginning with the Presidency. If a General Buhari, as a military head of state, could endear himself to the Nigerian people over 30 years ago, by embracing jagged foreign Peugeot—then assembled in Nigeria—as a badge of honour, it is only patriotic for him to replicate such gesture for wholly made-in-Nigeria vehicles.

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COVID-19: Time for Buhari to replace his Mercedes with Innoson

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About The Author
- Studied Mass Communication from the University of Jos. He is a Media Consultant, Journalist, a blogger, public relations practitioner and an advocate for social justice.